If you are writing an Argumentative Essay, a counterclaim is a claim that acknowledges the opponent's claim, and proves your point further.
The correct answer is: sometimes.
Advertising sometimes changes the usage of a word. It provides a different meaning or connotation to a word to get the audience attention. In other words, they have to convince people to buy what they are selling, their product.
Moreover, changing the usage of a word in the advertising world is only a tool. It isn't something that always happens, or that hardly ever happens.
To Express their feelings better !
