Question

Several conditions must exist for market segmentation to be successful. These conditions include all of the following except Group of answer choices the company must be able to reach the chosen segment with a particular marketing mix. segments must be identifiable and divisible. the total market should be divided so that segments can be compared on sales potential, costs, and profits. customers' needs for the product must be homogeneous. at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment.

Answer 1

A condition that is not needed for market segmentation is customers' needs for the product must be homogeneous.

What is market segmentation?

Segmentation is the division of people into certain groups based on shared characteristics. In demographic segmentation, people are placed into groups based on age, gender, ethnicity and other demographic factors.

If consumers needs are homogenous, segmentation would not be successful as there would be no need for segmentation.

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