Answer:
Research the topic.
Find as much information on the topic as possible.
Paraphrase the information, or give credit to all your sources used.
Find a reason technology can make news more engaging and more understandable.
Explain why you feel that way.
Use evidence from your sources to prove why it's correct to feel that way.
Sum it up with a conclusion, and leave the reader something to think about!
Hope this helps!
The author of the text that contains this quote appeals to the reader's sense of logic by quoting an authority/expert on the matter. Taking into consideration that expert's opinions, in argument, are as close to a fact as you can get without actually using a fact, this shows us how your best answer here is option B.
He is using appealing words to help sell of the donkey. This is made clear at the end when it says," Who will bid for this exceptional creature"