Answer:
Association
Explanation:
The persuasive technique that is often used to create brand loyalty by linking a product to something positive is called association. When you use this technique, the main objective is to link whatever idea or product you have to something that is desirable or beautiful. The purpose is to encourage the viewer or listener to link these two together, so that eventually, when he thinks of your product or idea he gets an image of something desirable or beautiful.
1: a state formally cooperating with another for a military or other purpose.
2: combine or unite a resource or commodity with (another) for mutual benefit.
those are two defintions
source of info Goo_gle
