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Leto [7]
2 years ago
14

Strategic business units that compete in a low-growth market but hold considerable market share are called ________. Their earni

ngs and cash flows are high and stable.
Business
1 answer:
kherson [118]2 years ago
3 0

Strategic business units that compete in a low-growth market but hold considerable market share are called <u>Cash Cows</u> because their earnings and cash flows are high and stable.

<h3>What is the Cash Cow?</h3>

The cash cow is a quadrant in the BCG matrix that shows that a unit has a consistently profitable business and possesses the following characteristics:

  • Competes in a low-growth market.
  • Holds considerable market share.
  • High and stable cash flows and earnings.

Thus, the strategic business unit with the above characteristics is a <u>cash cow</u>.

Learn more about the BCG matrix at brainly.com/question/26633615

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