Frugalitas--"Frugalness": Economy and simplicity of style, without being miserly. Gravitas--"Gravity": A sense of the importance of the matter at hand, responsibility and earnestness. Honestas--"Respectibility": The image that one presents as a respectable member of society.
A significant effect of the First Great Awakening was that it instilled in Americans a certain sense of moral duty--especially when it came to issues like poverty and slavery.