Question

PROJECT: RESEARCH AND LEARN: SOCIAL MEDIA AND PROBLEM-SOLVING

Answer 1

Social media are services that have had a huge impact on the connection between businesses and their customers, even revolutionizing it.

Companies were able to get closer to their target audience in order to form a bond, which resulted in increased brand equity, customer trust, and social media engagement. Relationship marketing is a two-pronged approach that benefits both the client and the company. With greater proximity between them, the client has a better chance of having their issues with the brand resolved in less time, while the brand can carry out instant and low-cost marketing that reaches its target audience almost simultaneously.

As a result, a problem that may have arisen, such as a product purchased through a website that has a manufacturing defect, can be communicated directly to the company through its social media, and the consumer can receive a much faster and less bureaucratic response, allowing them to exchange the item or guarantee a refund of their money, and thus solve their problem much more easily.