Question

Decades ago, developing and implementing the "right" marketing strategy was all about _________________ . In today's economy, however that emphasis has shifted to developing strategies that attract and retain customers over the long term.

Answer 1

In decades past, the development and implementation of marketing strategy was about b.creating a large number of transactions in order to maximize a firm's market share.

What was the focus of marketing strategy in the past?

Companies wanted to increase the number of sales transactions they had as they believed it would lead to a higher market share.

These days however, companies try to retain their customers over the long term so they can have a sustainable revenue base.

Options for this question are:

a.aggressive selling in order to maximize sales volume.

b.creating a large number of transactions in order to maximize a firm's market share.

c.making products of moderate quality that could be sold at the lowest price possible.

d.conducting extensive research to discover customer needs.

Find out more on marketing strategies at brainly.com/question/25640993.

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