Question

PROJECT: EVALUATING AN ADVERTISEMENT

Answer 1

A sample response for the ad evaluation is:

• An ad can be a condemnation when it uses the tactic of showing the bad effects of a thing and then giving the solution
• An ad can make use of endorsement when it shows a product is effective in solving a certain problem.

What is an Advert?

This refers to the creation of awareness for a particular good or service through the use of the mass media so that people would purchase the product.

Some examples of an ad endorsement are:

• Showing that a product like Dettol is trusted to deal with germs
• Using bandwagon fallacy to say that a lot of people use a product happily and they cannot all be wrong.

Some examples of an ad condemnation are:

• "A lot of people die every year due to cholera because they do not take care of themselves"
• "Ignorance is a silent killer."

Some examples of condemning to endorse are:

• "Your teeth would contain plaques if you do not make use of our Prey Toothpaste"
• "Do you want your homes to always be dirty? Get Oma Washing Soap"

An ad can make use of either ethos, logos, or pathos to show convincing rhetorical arguments by showing an appeal to authority (ethos), an appeal to emotions (pathos), or an appeal to logic (logos).

Furthermore, one can note that the bandwagon fallacy was used in one of the examples to show that a lot of people were using the product and other fallacies can also be used to try and convince the audience.

Read more about advertisements here:

brainly.com/question/25528284

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