Question

The Hallmark Card Company is able to maintain good dealer relationships because it limits the number of stores in a geographic area and carefully monitors the quality of the stores through which it sells. Hallmark uses _____ distribution. Group of answer choices selective extensive concentrated exclusive intensive

Answer 1

The given question is about Business studies.

Hallmark uses Selective distribution.

Selective Distribution: This refers to a strategy where a firm opens a particular or less number of outlets first in a specific location. This might be limiting at first but is surely a good start as this not only reduces the chances of loss instead helps the brand/ firm to prosper and focus on its product quality. Initially, the retailers and distributors appointed by the firms are few but later on, this marketing strategy proves to be superior. It has the following benefits:

• Better market coverage than distribution.

• Concentrated efforts on specific outlets

• More control and less cost than intensive distribution

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