For motivation for travel, the travel needs ladder of Pearce proposes that All the given condition A, B, C, D will be satisfied.
A. there is a hierarchy of travel motives.
B. people start at different levels.
C. levels are changed during their life cycle.
D. levels are or can be inhibited by various factors.
<h3>TRAVEL CAREER LADDER (TCL) THEORY:</h3>
The well-known Maslow (1970) Hierarchy of Needs Model of psychological development serves as the foundation for the TCL model. Pearce's model, like Maslow's, identifies five distinct hierarchical levels that influence visitor behavior.
Some key feature of ladder model are-
- Phillip Pearce created the leisure ladder model, which goes beyond the hierarchy of requirements by offering more in-depth understanding of particular tourist behavior.
- The leisure ladder model aims to explain how different individuals behave at different points in the life cycle of a traveler.
- The determinants of travel decision-making and the influential aspects would also be explored since they are related to the travel motivations, which makes this theory extremely essential in the tourism sector.
To know more about the levels of Maslow's Hierarchy of needs, here
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