Question

Grande Communications offers a lower price to customers who subscribe to Grande television, telephone, and internet services all at once. This is an example of _______. a. price bundling b. loss-leader pricing c. bait pricing d. odd-even pricing or psychological pricing

Answer 1

The answer is Price Bundling.

Price bundling is a marketing strategy. In this type of strategy, the company combines two or more products to sell them at a lower price than if the same products were sold individually.

It is also called product bundling or product-bundle pricing. As two or more products are combined/ bundled together to sell them at a lower price.

Hence, when Grande Communications offers a lower price to customers who subscribe to Grande television, telephone, and internet services all at once. This is an example of Price Bundling.

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