Question

_______ refers to determining what information is needed and how that information can be obtained efficiently and effectively. a. Secondary data b. The marketing research objective c. The management decision problem d. The marketing research problem

Answer 1

The Marketing Research Problem refers to determining what information is needed and how that information can be obtained efficiently and effectively.

The Marketing Research Problem

• The procedure of market research is being carried out in order to solve the problem of market research.
• It outlines the study's goals, outcomes, issues, methodology, and anticipated findings. It also specifies the market research study's objectives.
• No matter how effectively a research plan is created and the following steps are carried out in a proper way, if the issue is not accurately diagnosed, study findings may be false or even harmful.
• These research issues aid in determining the effect that various modifications will have on the norms and procedures in place.
• They can thus recognize patterns in the interactions between various elements.

Hence, The term "marketing research problem" refers to the process of identifying what data is required and how it can be properly and effectively collected.

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