Question

Some consumer researchers focus on one specific trait, such as conscientiousness, that exists across a number of consumers, to predict the adoption rate of new products. Which approach does this exemplify

Answer 1

Nomothetic perspective

What is nomothetic perspective?

A nomothetic approach aims to generate broad generalizations that take into consideration more extensive societal trends, which define the context of particular events, individual behaviors, and experience.

When doing nomothetic research, sociologists are likely to use big survey data sets or other types of statistical data, as well as quantitative statistical analysis.

Advantages of a nomothetic approach:

• To get representative results, large samples of people can be used.
• There is a scientific process used, and the results of experiments may be trusted.

I understand the question you are looking for is this:

Some consumer researchers focus on one specific trait, such as conscientiousness, that exists across a number of consumers, to predict the adoption rate of new products. This is an application of which of the following approaches to studying consumer traits?

a. Idiographic perspective

b. Nomothetic perspective

c. Nominal perspective

d. Cognitive perspective

e. Ethical perspective

Learn more about other perspectives here:

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