Answer:
The Penetration Strategy
Explanation:
The penetration strategy is aggressive. It primarily seeks to increase a firm's share of total sales in a particular market or for a particular product. The prices are lowered to achieve the acquisition of a large percentage of consumers in a competitive market.
One of the goals of the firms who use this strategy is to significantly reduce the sales of the competitors so much so, they are forced to drop out of that market.
To effectively carry out the penetration strategy, the following methods are used:
- Price reduction which is what this question is about
- Terms Improvement- Better customer experience among others
- Expanded Marketing- Creative ways of marketing existing products
- Product Differentiation- Creating a radically different product that attracts customers
- Distribution Channel - Creating more aggressive channels for product distribution
Answer:
Alfred North Whitehead was a philosopher and mathematician, but, with that kind of insight on the subject of change, he could have been a CEO. Today’s business leaders have to worry about addressing customer needs in a fast-paced environment impacted by social, economic, political and cultural shifts. In today’s business environment, the ever-looming presence of change is pretty much the only thing that stays the same.
The problem is, no one likes change.
Time-lapse photo of a clock showing the minutes changing.
Change, like the passing of time, is unavoidable
Organizations and their managers have to learn how to anticipate and implement change effectively. Managers need to find ways to overcome their employees’ natural aversion to change, because managing change effectively can mean the difference between staying in business and becoming irrelevant to their customers. The first step in managing change effectively is to understand what change is and where it comes from.
Organizational change is the transformation or adjustment to the way an organization functions. Organizations adjust to small changes all the time, possibly looking to improve productivity, responding to a new regulation, hiring a new employee, or something similar. But on top of these little adjustments we make at work all the time, there are larger pressures that loom over us, like competition, technology, or customer demands. Those larger pressures sometimes require larger responses.
Factors of production are common to all productive activities, regardless of the economic system. Labor, as a factor of production, relates only to the production of manufactured goods; services are not included. So it is True
Answer:
A. Expectancy theory
Explanation:
Expectancy theory asserts that people make certain choices because they are motivated by what they expect the result of their choices will be.
Annie's view of her pay as very fair and motivating is as a result of her desire to work more hours with clients. Meaning her mediation of the outcome or result (number hours spent) motivates Annie.
Answer:
percentage-of-sales approach
Explanation:
As the volume of business revenue increases, the percentage of advertising investment over revenue may decrease. The US Small Business Administration recommends between 7% and 8% if sales are less than $ 5 million a year and the net margin is between 10% and 12%.
It seems logical to determine the cost of what we invest in selling, in relation to the sales we are having, for example, the oil companies allocate a penny for each liter of gasoline they sell.
The logic is maintained if we consider that we will never get out of what the company can really afford, our relationship with CFOs will be one of love at first sight, we look great in presentations to management and promote stability.
Of course it does have bad points, and the first is that its approach is wrong because marketing and communication are not necessarily linked to sales.