The increased importance that politicians have placed on public opinion polls over the last 50 years is mainly due to the fact that public opinion polls are becoming more and more accurate in recent times and helps in altering or adding to the ideology of any party which shapes up their own standing on certain social issues.
The most talked about opinion polls in today's world are a creation of social scientists and scholars. These polls present an overview of how the local or any given population thinks and where they stand on any issue.
In these polls a series of questions are created and conducted by a pollster. The main objective is to highlight current issues and generate a case study of public standing on them.
