To know whether Cameron should have licensed McTaggart or continued to export, it is important to know the pros and cons of both. While adopting license, as opposed to, say, FDI, for worldwide expansion will impact Cameron's management of the business, Cameron has its sights set on expanding abroad. The loss of control and potential communication problems that result from letting McTaggart in could hurt Cameron's connections with their clients because they aim to work closely with everyone they work with. However, the risk is worth taking. So, I think Cameron should license McTaggart.
Yes, McTaggart a good choice for licensee because McTaggart is already well-established in the industry and appears to possess the kind of industry expertise that Cameron lacks.
Although I think Cameron might have obtained more for his money, the deal is reasonable for all parties given that 1.5 percent is considered to be the average.
The other alternatives to licensing may not have turned out as beneficial for Cameron as this was.
To learn more about licensing here
brainly.com/question/15829119
#SPJ4
