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Natali5045456 [20]
2 years ago
12

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Business
1 answer:
NeX [460]2 years ago
7 0

There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.

<h3> Integrated marketing </h3>

Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.

Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.

IMC strategy include:

  • Traditional and online earned media.
  • Advertising.
  • Online marketing including email marketing.
  • Content marketing and social media marketing.

To learn more about Integrated marketing visit the link

brainly.com/question/14691440

#SPJ4

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ACME Drilling is evaluating an offshore oil-drilling platform for possible impairment. The company estimates the following: book
alekssr [168]

Answer:

ACME Drilling should record impairment loss of $6.9 million

Explanation:

According to GAAP, when the fair value of an asset is below the net carrying amount of that asset ( Asset's historical cost - Asset's accumulated depreciation or the net book value of the asset), the Company should record it as asset impairment loss.

In ACME's case, the net book value is $18.6 million while the estimated fair value is only $11.7 million meaning that the platform is actually worth less than it is recorded on ACME's book. Thus, an impairment loss of $6.9 million should be recorded ( $18.6 million - $11.7 million) to realize the fair value of the oil-drilling platform.

The sum of projected sum of future cash flows in this case is not suitable to be used to determine the oil-drilling platform because it has not been discounted to the present value amount, and also, it is not appropriate under GAAP.

6 0
4 years ago
Midland Oil has $1,000 par value bonds outstanding at 18 percent interest. The bonds will mature in 20 years. Use Appendix B and
Aleksandr [31]

Answer:

B

Explanation:

6 0
3 years ago
Jefferson County bought a new backhoe using General Fund cash. When the asset was acquired, what was the appropriate entry that
GalinKa [24]

Answer:

a. Debit Equipment; Credit Cash.

Explanation:

Backhoe is a fixed asset therefore, cannot be categorized as an expenditure, further it is paid in cash therefore, cash account will be credited, and further

Equipment will be debited, as asset account is debited if created or any value added in it , also in categorization the equipment will be clubbed in fixed assets but directly the amount will not be debited to fixed assets.

Therefore correct entry will be:

Debit Equipment

Credit Cash

6 0
3 years ago
You live in a state with sales tax of 5%. You buy a car for 15,000. What is the sales tax?
Vladimir [108]
750 dollars (15,000x0.05=750) 
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4 years ago
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Along with higher return comes
kenny6666 [7]
Along with higher returns comes higher risks.
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