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2 years ago

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

1 answer:

7 0

There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.

<h3> Integrated marketing </h3>

Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.

Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.

IMC strategy include:

Traditional and online earned media.
Advertising.
Online marketing including email marketing.
Content marketing and social media marketing.

To learn more about Integrated marketing visit the link

brainly.com/question/14691440

#SPJ4

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The Lunch Counter is expanding and expects operating cash flows of $32,500 a year for three years as a result. This expansion re

Elena-2011 [213]

Answer:

NPV = $40,952.46

Explanation:

Net present value is the present value of after tax cash flows from an investment less the amount invested.

NPV can be calculated using a financial calculator

Cash flow in year 0 = $-28,000

Cash flow in year 1 to 3 = $32,500 - $2,800 = $29,700

I =14%

NPV = $40,952.46

To find the NPV using a financial calacutor:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. After inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.

3. Press compute

I hope my answer helps you

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4 years ago

Schools should not be able to punish students for speech made outside of school because?

adoni [48]

Explanation:

Schools aren't in charge of what the student says outside of school. However, parents are. If there happens to be an issue, I believe that parents should be the ones creating the punishment.

6 0

3 years ago

If you have a problem with your creditor, the best solution is to:

11Alexandr11 [23.1K]

I would say B Try to work with the creditor first

7 0

4 years ago

The Corner Hardware has succeeded in increasing the amount of goods it sells while holding the amount of inventory on hand at a

katrin [286]

Answer:

decrease in the day's sales inventory

Explanation:

Corner Hardware has succeeded in increasing the number of goods it sells while holding the amount of inventory on hand, cost per unit, and the selling price per unit at a constant level.

This situation will be reflected in the firm's financial ratios in the form of a decrease in the day's sales inventory.

5 0

3 years ago

Amanda Forsythe of Springfield, Missouri, must decide whether to buy or lease a car she has selected. She has negotiated a purch

geniusboy [140]

Answer:

Since the cost of financing for leasing is higher than buying, Amanda she should finance the car.

Explanation:

Solution

Buy versus Lease problem:

Now,

Buy case

The Purchase price = Gross capitalized cost = $30,000

The Down payment = $3300

The Present value of borrowing from credit union = 30,000 - 3300 = $26700

The EMI payment = $614.88,

No of months = 48, Annual percentage rate (APR) = 5%

The Monthly Percentage rate = 5%/12 = 0.4%

Then

We find future value at the end of 48 months

By applying Excel,

PV=26700, N=48, I/Y=0.4%, PMT=614.88

FV = -0.14079 which is approximate to Zero (given that EMI payment was rounded off to digit of 2 , FV has resulted slightly differ from zero)

So, at the end of four years, the car has no residual value as per the buy option.

The Finance charges of borrowing the car = Sum of all the EMI payments – principal payment

= $61488*48 - 26700 = $2924.724

The lease case

The cost reduction capital= $3300 (capitalized cost is paid by customers to decrease the rate of lease while leasing cars)

Fee disposition on the car = $350

The Residual value = $12,400

Then,

PV = $30,000 - $3300 = $26,700, EMI = $330, Number of months leased = 48

FV = Residual value – Disposition fee = $12,400 - $350 = $12,050

The cost of dollar of leasing = Sum of all the payments of EMI - payment based on principal value at the end of the lease period = 330 * 48 – (26700 – 12050) = $1190

Therefore, since the cost of financing for leasing is higher than buying, Amanda she should finance the car.

4 0

3 years ago