Question

In addition to size, what other characteristic of the hispanic market has drawn advertisers? a. easy to persuade b. station loyalty c. high disposable income d. tendency toward impulse buying

Answer 1

(B.) Station Loyalty, is the characteristic of the Hispanic market has drawn advertisers.

In loyalty program they maintain ones loyalty by encouraging referrals, creating a point system, partnering with other companies, sets up a subscription service and even ask for feedback.

“Hispanic” comes from the Latin term for Spanish,"Hispanicus" the ancient Romans called the Iberian Peninsula Hispania. In the 19th century, the term “Hispano” was used to describe people descended from Spaniards in United States.

It is so because Hispanic marketing is a strategy/way to lure the advertisers and customers. The loyalty program is designed/build to encourage repeat business even luring/offering people with rewards as the consumers stays loyal to the brand/market.

To learn more about Hispanic market here

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