It allows you to focus on a single thought or idea which naturally prevents distraction from other random ideas,thoughts or emotions
Figure out your product and then explain it how someone would have to explain it to you to persuade you to want to buy it. Use a technique that you hear on the radio or see on TV. (That should help come up with a fallacy.)
Hope this helps.
I know he makes his money illegally. There’s no actual saying on what he does, it’s just known that it’s illegally