This statement is true. When analyzing segment attractiveness, one of the three factors to consider is the segment's strategic fit to the company's goals.
What are the 3 factors to consider market segment?
A corporation should consider three elements when assessing various market segments: segment size and growth, segment structural attractiveness, and corporate goals and resources.
What is market segmentation and why is it important?
Market segmentation is the strategy of dividing a targeted audience into smaller groups based on shared characteristics like priorities, values, and behavior as well as elements like age, gender, or region. This is an essential step in creating a marketing strategy since it enables you to precisely determine consumers' buying habits.
What are the 4 main market segments?
Although the four primary categories of market segmentation are thought to be geographic, demographic, psychographic, and behavioral, there are many more approaches you can take, as well as many variants on the four primary types. You might want to investigate the following other techniques.
Learn more about market segments: brainly.com/question/27993208
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