How much does the audience know about my topic?
What do I know about the audience's education, beliefs, culture, and attitudes?
How will the audience react to my message?
These are appropriate questions to ask when anticipating and profiling your audience.
Just as any business thrives or dies on how well it meets the demands of its customers, the success of any communication depends on how well the sender meets the needs and expectations of the audience. That audience can be people or groups you know.
Tailor the content and style of your questions to what you know or can guess, even if it's a person or group you don't know. Adjust content level of detail, tone of voice, word choice (phrasing), grammar, and overall style (formal or casual) based on how your audience is profiling. Audience profiling and analysis requires skill and thought.
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