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lord [1]
2 years ago
12

the original penguin clothing brand which features a cute penguin with a tie wrapped around its neck has made a successful comeb

ack to men's fashions since 2003. the brand is popular among young men and the company recently articulated its interest in generating a 10% increase in sales among college students in the united states for the next year. which step in the marketing planning process best corresponds to the articulation of a 10% increase in sales?
Business
1 answer:
Veronika [31]2 years ago
7 0

​Assess organizational resources and evaluate risks and opportunities, It is this step in the marketing planning process that best corresponds to the articulation of a 10% increase in sales.

The marketing planning process is a methodical strategy for achieving marketing objectives. The marketing planning process includes the following steps: scenario analysis, goal-setting, strategy formulation, action programme development, implementation, control, review, and assessment. All of the managerial tasks of the company are coordinated with the aid of marketing planning process. In order to accomplish the general aims and goals of the company, it not only assists in coordinating the work of its own department but also in coordinating the managerial operations of every other department. Market penetration strategy, market development strategy, product development strategy, and diversification strategy are the four different types of the marketing planning processes.

Learn more about the marketing planning process here:

brainly.com/question/14545519

#SPJ4

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Which of the following is true of tangible costs? a. They are difficult to quantify. b. They cannot be calculated in monetary te
ziro4ka [17]

Answer:

d. They can be easily measured.

Explanation:

The tangible cost is the cost i.e. incurred for the tangible things like employees ways, repair expense, purchase of fixed assets, etc

It can be measured and quantified in easily manner

Therefore as per the given options, the last one is correct as it defines the tangible cost and the rest of the options defines the intangible cost

8 0
3 years ago
Gordon sues stewart for a breach of contract. the jury agrees that stewart breached the contract, but they find that gordon has
boyakko [2]

It is the example of the decision of an arbitrator. At its discretion, a court may grant the equitable remedy of injunction against breach of a contractual duty where damages would be inadequate. When a breach of contract occurs, the non-breaching party is required to take reasonable steps to lessen or mitigate the damages that he may sustain.

8 0
3 years ago
What is the difference between a supply chain and supply chain management?
Elodia [21]

Answer:

A supply chain is the system put in place to move a good or service, from a provider, to the final customer.

Supply chain management is the process of managing the supply chain.

Five key issues in supply chain management:

  • Upstream supply management: upstream supply refers to the acquisition of raw materials. Management has to find reliable upstream suppliers that offer a good balance between quality and price. For example, a paper-producing firm has to find a good timber and pulp company to operate.
  • Downstream supply management: downstream supply refers to the movement of fininished goods and services, to the final customer. Many companies contract a third party to complete this process, and it is of the utmost importance because customer satisfaction largely depends on it. For example, Amazon contracts UPS to complete deliveries in a timely manner.
  • Warehouse management: depending on the size of the business, inventory can be stored in a small room or in very large warehouses. Organizing inventory, and more important, deciding when to buy inventory, and when to dispose of it, are a key part of a business strategy. Amazon is known for its innovative warehouse management, which includes the use of hundreds of human employees and robots.
  • Product development: if a firm is new in the market, it has to provide a product or service, and product development is the first stage, before the company can move on to supply chain management. Companies already in the market should also try to develop new products and services to stay competitive. Amazon again, is well known for product development, offering new goods and services each year.
  • Outsourcing: sometimes it more efficient for a company to move production abroad. Studying the foreign market, and projecting future costs is crucial before deciding to outsource. Apple does not manufacture the iphone in the United States, instead, outsources this process to Asian countries were wages are lower.

7 0
4 years ago
What are the output of the north American executive purchasing roundtable in 1994?
ollegr [7]
Here is the correct answer of the given question above. The output of the North American executive purchasing roundtable in 1994 was the trend towards strategic purchasing. This result was very evident during that year. P<span>urchasing responsibilities reveals a large-scale movement of the shift during 1990 . Hope this answer helps.</span>
8 0
3 years ago
A powerful tool for sizing up the company's competitive assets and determining whether they can provide the foundation necessary
gregori [183]

Answer:

The correct answer is SWOT analysis

Explanation:

SWOT analysis stands for Strength, Opportunities, Threats and Weaknesses analysis, is defined or described as the framework which is used for analyzing as well as identifying the factors of the external and the internal, which have an impact on the product, person or product viability

SWOT analysis is one of the simple and the powerful tool or technique for the sizing up the resources and the capabilities, deficiencies and strengths of the company, its market opportunities as well as the external threats to its well being in future.

4 0
3 years ago
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