A project screening criterion that allows the company to compare long-term versus short-term projects, projects with different technologies, and projects with different commercial objectives are Capability.
<h3>What is the commercial objective? </h3>
The commercial objective explains the purpose of your business and what clients might anticipate from it. In many ways, the aim serves as a compass that guides your business decisions in a way that is consistent with your brand, objectives, and clientele.
- Profit Earning.
- Market Share / Creation of Customers.
- Innovation & Utilization of Resources.
- Increasing Productivity.
Any business must continue to be profitable on a constant basis. Without constant earnings, businesses cannot be profitable. A smart technique to monitor a company's sustainability is to measure its revenue.
Capability is a project selection criterion that enables the business to contrast long-term versus short-term projects, projects using various technologies, and projects with various commercial objectives.
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