Question

Jim was asked to determine the impressions for an ad campaign. he will determine?

Answer 1

He will determine the number of times the ad appeared in front of the user.

What is Advertising campaign?

A marketing communication that is integrated is made up of a number of advertisement messages that are all based on the same idea and theme. An IMC is a platform where a group of people may amalgamate their views, ideas, and ideologies into a sizable media base.

An advertisement campaign is a series of marketing messages intended for a certain audience. Conversion rate optimization is their key objective. The channel, plan, and tactics that are chosen all affect how well an advertising campaign performs. They enhance brand recognition, increase ROI, raise sales, and enhance company image. Because they linger in clients' thoughts and persuade them to purchase products from specific companies, these ads are successful.

Marketing efforts can help you find new consumers and raise brand awareness. They also help you establish a reputation, engage customers, and tell your target market about your most recent goods and services. They are essential to any firm, in other words.

Hence,  he will determine the number of times the ad appeared in front of the user.

To learn more about Advertising campaign refer to:

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The complete question is,

Jim was asked to determine the impressions for an ad campaign. He will determine

How often the audience was exposed to the communication.

The percentage of the target population exposed to the communication.

The number of times the ad appeared in front of the user.

How useful the ad message is to the consumer.

The advertising cost and the total communications expenditures.