Licensed packaging, strategy is often employed by store brands.
For good reason, licensed properties are frequently used on packaging. Licensing may give brands publicity, access to new markets or areas, increased revenue, and more. However, there may also be modest to significant drawbacks.
Renée Whitworth, a strategic partner at the design firm Flood Creative in New York, spoke with BRANDPACKAGING about licensed strategies to assist brands decide their best course of action (www.floodcreativeny.com).
In its 15 years of utilizing design as a tool for strategy, Flood has produced a fair amount of licensed packaging for businesses. Whitworth discusses the advantages and disadvantages of licensed packaging as well as smart ways to use it.
Hence, option E is correct.
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