The correct option is (A) Social marketing.
The social marketing concept specifically focuses on the future welfare of customers, but not on future company needs.
<h3>What is social marketing?</h3>
Social marketing is a technique that makes use of marketing resources to encourage social change. Economic, environmental, and social reasons are promoted by social marketers. They raise topics including global warming, sustainability, public health, and poverty, among others.
<h3>How is social marketing used?</h3>
In order to encourage the adoption and maintenance of healthy behaviours, social marketing now employs commercial marketing techniques. These techniques include target audience analysis, identification of targeted behaviour change objectives, message customization, and adaptation of branding strategies.
<h2>What characteristics define social marketing?</h2>
Social marketing aims to alter people's behaviour for the betterment of society as a whole by utilising social science and commercial marketing ideas.
• Behaviour
• Focus on customers
• Theory
• Insight
• Exchange
• Competition
• Segmentation
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The complete question is :
“The ________ concept specifically focuses on the future welfare of customers, but not on future company needs.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) selling”
