A subculture is defined as a subgroup within a population whose members share similar values and patterns of related behaviors that differ from the larger population.
A subculture is a group of people who distinguish themselves from the parent culture to which they belong while frequently preserving some of its founding principles. Subcultures maintain their distinctive characteristics while integrating into society. The fact that subcultures can exist at all organizational levels emphasizes the existence of multiple cultures or value combinations that are typically visible in any given organization and that can both complement and compete with the overall organizational culture. Because their aesthetics (especially their music and clothing) may be appropriated by mass culture for commercial gain, some subcultures may be challenging to pinpoint. Businesses frequently try to cash in on the subversive allure of subcultures.
