The dresses of the cowhands increased to a great extent and their influence spread in the West which led to the meeting of the cultures.
Till the year 1920, there was no connection between fashion and cowboy. After this year the cowhand gear had become fashionable and was sold through catalogs especially for meeting the cowboy market. New marketing techniques were introduced to cater to a wider range of potential customers.
Western cultures also soon started to have certain characteristics that were similar to that of the cowboys. These included heavily tooled leathers, dyed hairs, and furs. Although the dresses made for cowhands were functional rather than fashionable many of them changed the pattern and this became the fashion of the West.
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