Persuasive words are more effective than any other words that convince people to buy.
1. Free.
Think again if you believe the word "free" is tacky and overused. People simply adore free things. You may offer almost anything for free, regardless of how little, and attract attention.
Researchers gave participants the option of purchasing a Lindt truffle for $0.15, which is a fantastic price, or a Hershey Kiss for $0.01. Amazingly, 73% of people selected the Lindt truffle. Another group was then given the option of a free Hershey Kiss or a Lindt truffle for $0.14, which was once again an incredible value. This time, the Hershey Kiss was preferred by 69%. Why? because everyone enjoys receiving gifts.
2. Exclusive.
Everyone aspires to be part of the elite group. Making your product exclusive increases consumer desire for it. You can exchange the word exclusive with other words or phrases — members only, invitation only, first, insider — everyone will still want in.
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