Specialized language such as slogans or acronyms are useful for culture change because they're easy to remember and repeat.
More about culture change:
The term "culture change" is used in the creation of public policies to highlight the impact of cultural capital on individual and communal behavior. The reconstruction of a society's cultural concept is frequently referred to as "repositioning culture."
It emphasises how elements like information availability or the financial incentives that people face combine with social and cultural capital determinants of decision making to influence behavior.
Any new innovation that is discovered to be valuable to a group of people and expressed in their behavior, but which does not exist as a physical object, has come to be known as a "cultural invention."
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