Question

Retailers must decide on three major product variables: product assortment, services mix, and ________. store location store layout self-service offerings store atmosphere store ambience

Answer 1

The Retailers must decide on three major product variables: product assortment, services mix, and  store atmosphere. The Store atmosphere includes  physical attributes of a retail store that are used to create an image that attracts customers. Also called the atmosphere. This directly contributes to the customer experience, which is important for brand development and  brand perception.

The store atmosphere , which is  the physical  environment of the store, consists of many elements such as music, lighting, layout, signposts, and human elements. The  Wakefield and Baker (1998) showed that atmospheric stimulation increases the likelihood that customers will stay in a store longer.

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