The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as refers to Relationship Marketing
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What is Relationship Marketing?</h3>
To build enduring ties with clients, use relationship marketing. Relationship marketing seeks to build consumer loyalty by offering superior goods and services rather than attempting to promote a one-time purchase. Contrary to most common advertising methods, which emphasize a single transaction watch ad A and purchase product B—this one focuses on many transactions. Contrarily, relationship marketing is frequently unaffiliated with any particular product or promotion. To optimize the value of that relationship for the client, a business must improve its conduct.
Improving internal processes is a key component of relationship marketing. Many clients leave a business because they are dissatisfied with the customer service, not because they didn't like the product. Even in the midst of product issues, customers will be happy if a business streamlines its internal procedures to meet all of its service needs.
Thus, the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as Relationship Marketing.
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