The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:
c. $200.00
Explanation:
- The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:
- c. $200.00
- Cost per thousand impressions (CPM), is a term that is often used in traditional advertising media selection.
- It is also used in the online advertising and web advertisements.
- CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions and then multiplying the total by 1000 (CPM = cost/impressions x 1000)
- The calculation is as follows;
- ×1000
- The result is $200.
Answer:
Cash flow from assets = $51,800
Explanation:
Cash flow from assets = Cash flow to Creditors + Cash flow to Shareholders
Cash flow to creditors = Interest Paid – (New loans taken – Paid Loans)
= $28,311 - ($0 - $21,000)
= $28,311 + $21,000
= $49,311
Cash flow to shareholders = Dividends paid – Net new equity
= $27,500 – $25,000
= $2,500
Cash flow from assets = $49,311 + $2,500 = $51,811
Answer:
true
Explanation:
acid test ratio can be calculate by ( Current assets – Inventory ) / Current liabilities. Ideally, the acid test ratio should be 1:1 or higher, however this varies widely by industry. In general, the higher the ratio, the greater the company's liquidity. by selling up equipment in exchange of cash, the will assist the company to be able to handle its current liability with the cash injection into the entity.
Answer:Bad debt expenses will be $2000 on the income statement and Allowance for uncollectible Accounts will be ($3000) on the balance sheet.
Explanation:
The bad debt accounts and allowance for uncollectible accounts are stated in the income and balance sheet statement respectively yearly to monitor activities on collectible debts.
A firm based on his experience determined an estimated percentage of debts outstanding for the year that are likely to go bad. If the new estimate is greater than the previous year, the difference is debited to income statement and if the new estimate is less than the previous year estimate the difference is credited to the income statement.
In the above scenario the new year estimate is greater than previous year by $ 2000 and that lead to $2000 to be debited to income statement.
The balance is made to reflect the total of the new estimate to be deducted from collectible debt and this is why ($3000) goes to the balance sheet.