We held a competition to forecast the next non-food trends for 2022 last year. Since your suggestions were so valuable and informative, we're resuming the same challenge!
In order to complete this task, we are particularly interested in predicting which non-food trends will become popular in 2023 and which non-food trends are now popular but are likely to lose popularity in the next year. We're interested in reading about your predictions and determining if they come true in 2023.
NOTE: Any of the following categories may be considered "non-food consumer items" for the purposes of this challenge:
healthcare goods
Products for personal care and beauty
Supplements & vitamins
Additional personal care items
For a number of reasons, consumers expect companies to use social media to facilitate interpersonal connections. While more than one third of customers (36%) are seeking for communities to be a part of, more than half of consumers (55%) want companies to utilize social media to help connect like-minded people with one another.
Learn more about non-food trends
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