Question

gatorade thirst quencher was concocted in 1965, but more recently its marketers introduced gatorade zero, a sugar-free drink, in 2018. this introduction is an example of a

Answer 1

The introduction is an example of a Product line extension

A marketing tactic known as product line extension leverages an established brand to add a new item to an existing product line. A firm's new product could have minor differences from its existing products in terms of, for example, flavor, color, form, components, or packaging size.

The Gatorade thirst quencher was created in the year 1965, and in the year 2018, its marketers released Gatorade zero, which was a sugar-free drink. Apart from this, Gatorade AM was established in the year 2007, while the Gatorade G Series was introduced in 2010. Throughout, there have been numerous Gatorade products launched to the market, which are examples of product line extensions

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