Native advertising is deceptive content designed to appear like common news articles or social media posts.
<h3>What does "native advertising" mean?</h3>
The ads in native advertising mimic the look, feel, and functionality of the media medium in which they are presented. On the website, they matched the background and seemed "natural." Native advertisements don't truly appear like ads, unlike banner or display ads, so they don't interfere with how users interact with the page.
<h3>Native advertising: Is it moral?</h3>
Publishers and regulators agree that native advertisements are ethical if they are explicitly identified. Maintaining clear discourse norms is based on the premise that if readers are aware they are reading advertisements since the ads are clearly marked, then native advertising as a whole is acceptable.
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