The forms of business communication that depend on the internet are emails, the use of chats, and electronic messages. These formats differ from each other in terms of how they reach the consumer.
The risks associated with this communication are the creation of spam and false messages. The use of emails can be the easiest way to reach the public because it is possible to send it simultaneously to many people.
<h3>Why did the internet need to be used for business communication?</h3>
- Because companies needed to integrate with the technological advance.
- Because customers are giving preference to online communication.
- Because the internet created commercial optimization.
Business communication aims to promote sales. For this reason, entrepreneurs need to show the public their offers and products in the environments where this public is concentrated.
With the advancement of technology and the popularity of the internet, the virtual environment has become a place of great concentration of potential buyers. For this reason, companies had to adapt their forms of communication to this environment, creating emails, chats, virtual assistants, and even automated messages.
The downside of this is that the internet allows the creation of spam and false messages that can demotivate and even harm consumers' purchases.
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