Question

Which of the following intermediaries are included in indirect marketing channels? (check all that apply.)

Answer 1

Option D: All of the given choices are correct as the intermediaries that are included in the indirect marketing channels are merchandise wholesaler, retailer, and a shipper.

When a business distributes and sells its product through an intermediary, this is known as indirect selling. Different numbers of intermediaries may be used in indirect selling marketing channels. The manufacturer can sell their product to an intermediary who then sells it to a consumer in the most direct distribution route. However, they might occasionally use more than one middleman to distribute a good. Shopping centres and national chains are just a couple of the examples of intermediary channel uses that are included in this marketing channel.

Intermediary marketing channels describe how businesses and intermediaries actually deliver the products, whereas intermediary channels discuss who delivers products to consumers.

To know more about intermediary market channels, refer to the following link:

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Complete question is:

which of the following intermediaries are included in indirect marketing channels? (check all that apply.)

a. Shipper

b. Merchandise wholesaler

c. Retailer

d. All of the above

Answer 2

Answer:

b. Merchandise wholesaler

c. Retailer

Explanation:

Merchandise wholesaler= In less developed economies, wholesalers are prevalent.

Retailer= This intermediary could be involved in an indirect channel.