This is a clear demonstration of the part of the elaboration likelihood model known as D. Cognitive processing
<h3>What is cognitive processing?</h3>
Cognitive processing is a broad term that refers to a set of cognitive operations involved in the formation and manipulation of mental representations of information.
The peripheral route is an indirect route that associates positivity with the message by using peripheral cues. The peripheral route, rather than focusing on facts and product quality, relies on association with positive characteristics such as positive emotions and celebrity endorsement.
In this case, it's a cognitive processing. In conclusion, based on the information, the correct option is D.
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