Answer: Delegation
Explanation: Delegation in the context above may simply be explained as the process whereby there is a shift in the responsibility of one person to another who will function as a deputy. When an individual usually a superior, who is the actual overseer of a certain process or routine entrusts or handover to another person due to one reason or the other such as tight scheduling or shortage of personnel. In most cases the new handler is usually a lower ranking official in the task such as in the scenario above and as such, the expected rate of output is slightly reduced.
Complete question reads;
Katie, a salesperson for Sol Computers, is faced with an objection from one of her prospects. The prospect says that the graphics of the computers do not meet his requirements. Katie listens to the objection and makes it known to her prospect that she has received the message. According to the LAARC method, which of the following should Katie do next?
(A) Continue listening
(B) Assess the objection
(C) Ask confirmatory questions
(D) Respond to the objection
(E) Change the subject of the conversation
<u>Answer:</u>
<u>(B) Assess the objection</u>
<u>Explanation</u>:
Remember, the LAARC method an acronym fully means;
Step 1: LISTEN,
Step 2: ACKNOWLEDGE,
Step 3: ASSESS,
Step 4: RESPOND,
Step 5: CONFIRM.
So, at this point according to the LAARC method, Katie should access the objection by getting a sense of why the prospect feels the computer does not meet requirements. Her ultimate goal is to try and ensure a sale of the computer.
I don’t know what your saying I’m confused I’m sorry
Answer:
Letter E is correct. <em>Today's consumers are better informed about products and services.</em>
Explanation:
We live in the information age, this means that today's marketing communication is much more direct and accurate. Information is easily disseminated through all easily accessible channels: internet, television, newspapers and magazines, so access to knowledge increases the participation of individuals, who now have much more power to modify their relationship with companies, brands and Marketplace.
The new consumer is much more aware of what they buy, so their demands for quality products and services are growing, they also have the power to actively influence companies, making them act transparently and adopt processes that contribute to the process. development of society in general.
Therefore, business marketing mix should be geared to new consumption patterns and requirements, knowing your actual target audience and anticipating their needs.
