The purpose of the election campaigns is to hold a free and open debate regarding which candidate would make a better representative and, consequently, which party would create a better government.
What is the purpose of political campaigns?
A political campaign's primary goal is to persuade voters. Since the founding of our nation, there have been advertisements, theme songs, stump speeches, and even negative campaigning. Each technological advancement since then has brought with it new ways for candidates to influence voters.
Consider Millard Fillmore's 1850 campaign poster. Would Millard Fillmore's encircling statues of Justice and Liberty clad in dresses and tiaras influence a voter today I doubt it, yet both of these posters have American flags on them.
That motif is undoubtedly present in the campaign ads for the current presidential elections. The severity of issues including racial conflict, societal separation, political polarisation, money politics, identity politics, and political party disputes has increased.