Question

a sophisticated blank test might involve manipulating an advertising variable like schedule or copy through cable systems, and observing the affects on purchasing at local supermarkets. multiple choice question. unaided recall attitude sales inquiry

Answer 1

A sophisticated  sales test might involve manipulating an advertising variable like schedule or copy through cable systems, and observing the affects on purchasing at local supermarkets.

What is advertising variable?

• Although advertising expenditures can change greatly, they are not regarded as variable costs.
• Instead, marketing costs are fixed, meaning they don't change based on how many goods or services you offer to customers.

Why is marketing considered a variable cost?

• Businesses may set aside a specific amount for advertising within their fixed marketing budget, despite having a fixed budget for marketing.
• Advertising is therefore a current expense rather than a fixed one. Therefore, whether it be print or online, businesses must spend money on advertising.

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