Question

A marketing statement that summarizes why a consumer should buy a product or use a service is a:

Answer 1

The reader can learn the "who, what, and how" of your company's strategy in a marketing statement.

A value proposition is a brief explanation of why a client might select your good or service.

What do you mean by marketing statement ?

Normally, executive summaries and company plans contain marketing statements. They might also be found in training materials and documents for sales and marketing.

• Business objectives and the steps necessary to achieve them should be clearly described in an effective market strategy statement. Clear directions help team members avoid misunderstandings.
• A value proposition is a short sentence that expresses the advantage of your product or service that you guarantee to provide for your clients. In the end, it's what draws your ideal buyer to your goods.
• A value proposition is a promise made by a business to a market or client segment. The proposition is a clear justification for a customer to purchase a good or service from that specific company.

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Answer 2

Note that a marketing statement that summarizes why a consumer should buy a product or use a service is a value proposition.

What is a value proposition?

A value proposition is a clear and concise statement that communicates a product's or service's benefits and advantages to the target audience. It answers the question: What value does this product or service provide to the customer?

A value proposition should:

• Highlight the unique selling points of the product or service that differentiate it from the competitors
• Address the specific needs and pain points of the customer segment
• Demonstrate how the product or service can solve the customer's problem or improve their situation
• Include a clear and compelling call to action that motivates the customer to take the next step

Some examples of value propositions are:

• Slack: "Slack is the collaboration hub that brings the right people, information, and tools together to get work done."
• Spotify: "Music for everyone. Millions of songs. No credit card needed."
• Uber: "The smartest way to get around. One tap and a car come directly to you."

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