Answer:
Define the business mission.
Explanation:
A marketing planning process is a document that provides a systematic, interconnected, logical step by step process for achieving marketing objectives.
Marketing planning process - Steps:
-Mission statement. A meaningful statement of the purpose and direction of the business.
-Corporate objectives. The overall business objectives that shape the marketing plan.
-Marketing audit. Assess the situation of marketing in the business. The products, resources, distribution methods, market share, competitors, etc.
-Market analysis. The markets the business is in, and targeting. Size, structure, growth.
-SWOT analysis. An assessment of the firm´s current position, showing the strength and weaknesses, and oportunities and threats.
-Marketing objectives and strategies. What the marketing function wants to achieve.
-Marketing budget. Usually a detailed buedget for the next year and a outline budget for the next 2/3 years.
-Action plan. The detailed implementation plan.
