Marketing is an activity that creates value for customers, clients, partners, and society at large. A firm does this by: communicating offerings, delivering offerings and creating offerings
What is marketing activity?
Marketing activity can be defined as the avenue through a firm makes its products or services known to the target customers while also making sure they the added benefits that the products or services offer or that they understand the problems could be solved by using them.
Marketing activity involves communicating effectively the products or offerings, what the company has to offer, ensuring that the products can deliver on the promised benefits coupled with creating offerings, which means that the customers are satisfied when the products have been tried and that there is a recourse such as after sales services
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Full question with options:
Marketing is an activity that creates value for customers, clients, partners, and society at large. A firm does this by ______. (Select three answers) Multiple select question. creating offerings expanding markets delivering offerings segmenting offerings communicating offerings selecting markets
