Question

Galatea Foods was founded in Greece by Galatea Chronos in 1978, and the company spread rapidly through Western Europe. Ms. Chronos retains the office of CEO. The Spanish division is headed by her oldest son. The North European division is headed by her only daughter, and the French-Italian division is headed by Ms. Chronos' brother. Each of those divisions operates independently and makes decisions based on national interests where they are located. This company probably uses the __________ strategy. network multidomestic global transnationa

Answer 1

The company probably uses the multidomestic strategy.

What is a multidomestic strategy?

• A multi-domestic strategy is one in which businesses adapt both their product lineup and their marketing approach to suit several national contexts in an effort to maximize local responsiveness.
• Each large national market where commerce is conducted typically has established production, marketing, and R&D operations.
• The structure of multinational corporations is described by an alternative use of the phrase.
• International or multinational businesses advertise comparable products in numerous countries and benefit from economies of scale through shared overhead.

Multinational corporations can achieve more localized management by having separate headquarters in many nations, but at a higher cost by forgoing the economies of scale through cost sharing and centralization.

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