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AysviL [449]
3 years ago
12

There are 4 basic criteria for segmenting markets. Identify and explain each.

Social Studies
1 answer:
Serhud [2]3 years ago
6 0

Answer:

(1) A market segment must be substantial and have enough potential customers to be viable.

(2) A market segment must be identifiable and measurable.

(3) Members of a market segment must be accessible to marketing efforts.

(4) A market segment must respond to particular marketing efforts in a way that distinguishes it from other segments.  

Explanation:

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The correct answer is 1. Social engineering

Explanation:

In computer security, social engineering refers to a technique where someone with a malicious intent tricks or manipulates people else to give up confidential information or perform an action that goes against their best interest.

In our case, this can be seen as a very clear case of social engineering. This is because the situation is extremely suspicious: it's extremely rare, for a software company to call a specific customers to alert them of bugs and offer assistance in order to "fix" said bug. The "tech" expert could mislead an unsuspecting user into revealing some confidential information or installing backdoor software disguised as part of the bug fixing process. This situation is not unlike pop-up ads that appear on some websites, alerting the user that a virus or a security flaw has been detected, and prompting the user to click a dodgy link that actually leads to a malicious website or downloads some equally malicious software.

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2 years ago
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andreyandreev [35.5K]
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3 years ago
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Masteriza [31]

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The answer is "jumping to conclusions".

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