There are 4 basic criteria for segmenting markets. Identify and explain each.
1 answer:
Answer:
(1) A market segment must be substantial and have enough potential customers to be viable.
(2) A market segment must be identifiable and measurable.
(3) Members of a market segment must be accessible to marketing efforts.
(4) A market segment must respond to particular marketing efforts in a way that distinguishes it from other segments.
Explanation:
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