Phatos is a kind of persuasive rhetoric that aims to arouse feelings and emotions in the interlocutor that predispose you favorably to the thesis you defend. To make a person run in the rain you have to get the person excited and get excited about the action, that is, you need to reach the person's emotion.
a.) expression of subjective feelings - It's the way I make them. c.) incomplete sentences - beat with a wire whisk. Done. e.) first-person point of view - use of I.