Answer:
Zoom. Without a doubt, zooming is the most used (and therefore, most overused).
Pan. Panning is when you move your camera horizontally; either left to right or right to left, while its base is fixated on a certain point.
And tilt.
Proportion: Relation of one part to another, or of parts to the whole in respect to the size, height, width, and scale.
Composition: In the visual arts, composition is the placement or arrangement of visual elements or 'ingredients' in a work of art,
If you are asking/wondering if this affected their business(ess) then I would have to say yes. I said yes because it says "Many US restaurant companies struggled to avoid heavy losses." (key word(s) is/are Avoid and Struggled to) which means some of them, including McDonalds probably did avoid this and some other McDonald's didn't avoid this.
(hope I answered this for you and if so I hope I did a good job)
